Fox Sports PBC Promotion Gritty Gym Hero
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TELEVISION  Promotional Toolkit

Premier Boxing Champions

In preparation for the 2019 season of the Premier Boxing Champions series, Fox Sports® needed an on-air promo toolkit capturing the essence of today’s best and brightest boxers in their toughest, and most anticipated bouts.

BCD created three visual concept arcs expressing boxing’s gritty vernacular, sometimes flamboyant, and always larger than life spectacle.

Design Director: Brian Collins

Concepts

PBC Promo Style 1PBC Promo Style 1PBC Promo Style 1

Every boxer knows that a failure to prepare is preparing to fail. Entering the ring is a culmination of countless hours of training driven by a dogged determination to win. Style one starts at the gym, underlying contrasted, silver-toned photography and a bold punch of orange just where it counts.

PBC Promo Style 2PBC Promo Style 2PBC Promo Style 2

Kinetic energy surrounds the boxer, all orchestrated by the fighter’s fists. A jump rope’s patter, the rhythm of the speedbag, and an endless flurry of dull thudded punches, all crash together in preparation for the fight. In style two, color collides with moody backdrops, capturing the grit and determination of what it takes to get into the ring to prove yourself champion.

PBC Promo Style 3PBC Promo Style 3PBC Promo Style 3

After the others have given up, the fighter’s tenacious battle to get up is what transforms the boxer to champion. Style three captures the enduring moments through every round of every fight. Stark, deep-toned imagery set against a desolate backdrop, creates a rusted cinematic noir, perfectly contrasting the boxer’s indomitable spirit to win.