Start Here. Grow Anywhere.

MarketByte was created as a standalone technology brand offering restaurant operators and small businesses an integrated suite of digital tools spanning online ordering, POS, website management, social media, reviews and customer engagement. Developed by SGC Foodservice with a third-party technology partner, the platform needed an identity of its own—one that could make a broad and potentially complex set of digital services feel simple, useful and approachable.

Working with writer Sam Pyle and Marlin’s strategy and creative teams, I helped develop the brand from positioning and naming exploration through visual identity and digital application. Sam created the final MarketByte name and “Start Here. Grow Anywhere.” tagline; I developed the identity concepts and designed the final brand mark—a continuous-line M+B symbol suggesting a path through the complexity of building a digital presence, paired with a technology-inspired but intentionally approachable visual language.