Let’s Talk About Branding

Sensible scalability, a la carte budgeting, and a seasoned, hands-on approach distinguish NLSN Marketing from other media consultancies. Marketing is communication, but the most important, and first step to a marketing strategy is a conversation.

‍“Let’s talk” is the bedrock principle that NLSN Marketing was founded on, and with dialogue at the heart of NLSN, so too was the new NLSN brand identity.

This assignment took the form of a sprint with project kickoff and final deliverables all culminating under a couple of weeks. A scrappy approach for a scrappy upstart.